Hot-selling categories that 80% of maternal and infant foreign traders are doing

In recent years, maternal and infant products have become a hot category in the eyes of sellers, and favorable cross-border policies have also allowed Chinese manufacturing to gradually penetrate into the hearts of overseas users.

More and more overseas consumers are beginning to purchase maternal and infant products online, and the maternal and infant market of cross-border e-commerce is growing rapidly.


Why should one venture into the maternity and baby category?
According to relevant data from the "Global Maternal and Infant Industry New Product Trend Report", from 2017 to 2020, the global market size of maternal and infant products showed a year-by-year growth trend. In 2020, the global market size of maternal and infant products was US$982.03 billion, a year-on-year increase of 6.21% %.

Overall, the global maternal and infant product market is relatively large and is gradually expanding.


The main foreign trade markets for maternal and infant products include: the United States, Brazil, the United Kingdom, Australia, Russia, Canada, etc.

Among them, in the cross-border export e-commerce market, the United States and Brazil are the key national markets for maternal and infant clothing and toys.

USA

They prefer high-quality baby products. American mothers also pay more attention to the safety of their children's food and clothing. For example: MockingbirdBaby series is a popular product.

◆ Brazil

The fastest growing group of users is the middle class, and 80% of Brazilian cities have records of online shopping for children's clothing. In terms of children's clothing style, Brazil mainly focuses on children's clothing suitable for play or with cultural themes.



Maternal and infant market product classification

Maternity and baby products light and small items category
Feeding scene: silicone plate, water cup, bib, bottle holder

Care scene: teether, toothbrush, shower cap, hair clipper, care set, bath towel

Sleeping scene: sleeping bag, pillow, four-piece set



Major categories of maternal and infant products
Travel scenarios: strollers, safety seats, breast pumps, carriers, mommy bags, etc.

Home scenes: fences, climbing mats, cribs, dining chairs, disinfection cabinets, milk warmers, food supplement machines

Maternity and baby shoes and clothing for pregnancy
Fashionable daily wear: jackets, pants, leather shoes, boots, hats, bags, two-piece wear for home and outings

There is a huge demand for maternity clothes, and there is a huge demand for holiday clothes such as Christmas, Halloween, Children's Day, Ramadan, Three Kings Day, etc.


IP demand surges
Disney Princess series, Marvel series, Paw Patrol, Peppa Pig, and brand co-branded models are in greater demand.

Hot-selling categories of maternal and infant toys
According to relevant data analysis, as of December 31, 2020, the total number of baby products and toy manufacturers in China was 14,225. Among them, the total number of baby products and toy manufacturers in Guangdong Province accounts for 60% of the country's total, and Zhejiang Province accounts for 19.5%.

Many Chinese companies provide a strong supply chain for maternal and infant toy products to go overseas, and many maternal and infant toy sellers are exploring the Southeast Asian, Latin American and Polish markets.

What are the selection guidelines for maternal and infant toys? Conduct a comprehensive analysis of consumers through relevant data and grasp the product market, so that we can make good product selections.



Internet celebrity toys
The sales of toy products are greatly affected by fashion trends. Internet celebrity toys have a wide audience, covering both adults and children.

This type of product is usually popular on social media or other platforms and has fun, educational, collectible, interactive and combat attributes. If you can successfully seize popular hot items, sales can increase dozens of times and the benefits will be huge.


evergreen toys
Evergreen toys generally refer to products that have been hot-selling in a certain market for more than 6 months. The styles are relatively basic and are common in role-playing and early childhood education categories, such as classic plush toys, building block toys, etc.

This category has high requirements for cost performance, and products with good quality and good price are more likely to stand out. Since evergreen toys are generally larger in size, it is recommended that advanced sellers and experienced sellers focus on the Brazilian, Mexican or Polish markets.

Maternity and baby toys are a dark horse in the Latin American market. This type of product has a lot of resource support. The Polish market also has more resource support. The product is well exposed and easy to participate in activities.


Highly cost-effective traffic products
The toy category can also use cost-effective products to attract traffic to stores. Cost-effective toys are generally made of plastic and silicone products, which are interesting and educational, such as small decompression toys with cute appearance. They are lightweight, have low shipping costs and are suitable for all markets.

Among them, in the Vietnamese market, toys that are light, small and cute are more popular and have strong explosive power during the big promotion period. Sellers in the toy category can pay more attention to them.

On the whole, there is currently a strong demand for maternal and infant products in foreign markets, especially in Southeast Asia, Africa and other countries and regions. Secondly, parents' awareness of infant health and hygiene has significantly improved, and consumer preferences tend to be high-quality, practical and safe.

Therefore, when selecting products, we must focus on the following three points!

Consider market capacity
Market capacity determines product potential, profit margins, and competition intensity. Tools can be used to analyze the market capacity of products.
Consider product attributes
When products are shipped overseas, product attributes must be considered, from the perspective of material, weight, and use, whether the target country allows sales, and what the shipping price is;
Consider product quality
Product quality must be given top priority, choose good suppliers, and try to reduce product defect rates as much as possible.

According to data from relevant cross-border e-commerce platforms, it can be concluded that maternal and infant products are growing rapidly. Competition among products such as children's clothing, educational toys, and maternity products is becoming more and more serious. Sellers can focus, change, and diversify their products. Work hard on refinement.

Reprint: Shantou Chenghai Toy Association